Wednesday, August 17, 2011

Inspiration That Makes Me Speechless

Many of you know my ability to talk and write can get rather lengthy at times...especially when I'm passionate about something.  Well, this post I am very passionate about, but I will do my best to keep it reasonable so you might read on.
Most of you are aware that my wife, Julie, is a teacher. About 2 years ago I went with her to a conference in Atlanta where she was asked to speak. After she spoke, a lady approached her and asked if they could talk.  That discussion took place on a bench outside the main hall where people were coming and going.  The lady who approached her was an editor for Stenhouse Publications. This editor, Holly, asked Julie if she could take what she just presented and make that into a book. She was flattered and thrilled. Many times when we get that way we say things and then wonder if we really knew what we were saying. Julie said yes and the journey began.

Now, I am never a fan of things that stress people out. In fact, I do my best to help remove obstacles from people's lives if I can. This holds especially true with my wife. The months passed and then a year and with each passing moment this book idea seemed like a mountain that might not be climbable. I've known Julie for over half of my life and you know what? I learn new things about her all the time. Through the process I was inspired in many ways to evaluate and adjust my life in areas I felt I needed to as she went diligently through this process.  Here are just a few:

1 - Remember what you agreed to and don't back out. How often do things come our way that we choose to tackle, only to decide we just can't do it and we bail before ever really giving ourselves a chance? You know what we call those people? Quitters. I'd rather not ever be lumped with people like that. Julie had many times she wanted to say, "I've had enough. Writing is not for me. I'm done."  In fact, I may have even encouraged her to do just that at times when she seemed frustrated. However, she would not fall prey to that feeling and she would press on...remembering the promise she had made.
2 - Get mad, get over it, and get moving again. No one likes to be judged. We get tense if we are evaluated on our work because our work is personal and our own and we don't want to hear anything about it. "You can state your opinion, but I'm not changing my ways" is our statement. In book writing, you can't have this attitude. Your editor has a vision for you and your work and you have to be willing to trust them when they ask you to change this or expound on that. It's tough to do and you'll run the gauntlet of emotions. However, on the other side of that is a moment of clarity and you realize that what you thought you had may look different but now it's a little better. Basically, humility rules the day and that's a big life lesson we can all learn from.
3 - Don't think outside the box...eliminate the box altogether. Everyone has a story to tell and something to say. We have thoughts and ideas and then we think to ourselves, "I'll just keep to myself because people have already said all this" or "I don't want to have people make fun of my ideas or tell me 'that's not how we do it'". While I witnessed the process this book took, I was amazed at how Julie's eyes would light up as her brain sparked a new idea. Fortunately, she was working with a wonderful editor who encouraged her thoughts and ideas. What came out of a pretty black and white process was a product full of color that could not be duplicated. In life many things tell us to think or feel a certain way. Those are the boxes we live in. I got rid of mine and you know what happened? Things got really colorful and kind of fun.
4 - Just when you think you're done, there's just "one more thing". If you think there is an end to something, be prepared for one more thing. Often times we miss this little detail or forget something completely. There is nothing more frustrating to us and we pound our heads on the desk and call ourselves stupid. There were many times a chapter seems finished or the order of the book was set, but guess what...there was usually just "one more thing". The end result of that one more thing could be the difference in something that is finished or something that is AMAZING! If one more thing will make something amazing, I'm in.
5 - Be confident in your work...no matter who notices. As you can tell by now, writing a book is a huge undertaking. It's not like just putting things down on paper like we did our term papers in school. However, when Julie looked back at 23 hard months of writing and re-writing she had moments where she thought to herself, "What if nobody reads it?" "What if nobody cares?" That's an easy road to take but it really diminishes the process and the fact that what she had to say already had caught the attention of an editor who felt she had a voice that needed to be heard. What we need to remind ourselves of is that we should never apologize for our hard work. Our confidence in our work will always shine through and people are bound to notice.
There are some other things that I took away from watching Julie go through a process where she was so deeply involved, but those are what come to mind right away. By the way...her book was completed and released just a few short months ago in June! You can see the official page for the book here

You know what else? Others are seeing the value in what she has written. Other teachers can take her book and work on their classrooms and their way of reaching their students and look for ways to be better and more creative in the classroom. Julie has often inspired me to good things, but the lessons I learned as I watched her go through this process will hopefully continue to make a positive impact on me and others that I serve in years to come.
Does someone or something inspire you? Have you learned some great life lessons through the process of others? Feel free to share in the "Comment" section of this blog.
Obviously if you have insurance/benefits needs and/or questions I'm a phone call (205-370-8453) or an email (gene@generamsay.com) away.

PS - Guess who is working on ideas for her next book.

Thursday, August 11, 2011

2011 NAHU Leadership Conference...and "The Star Spangled Banner"

A couple months ago, I was helping to prepare for the Alabama Association of Health Underwriter's Conference in Birmingham, Alabama.  As part of the program of events, I was asked to use some of my musical contacts to acquire a group to perform "The Star Spangled Banner" to help get things going.  I contact my old high school and their band director was more than happy to get a small contingent together to play a beautiful rendition of our National Anthem.  However, day two would have no such pomp and circumstance and it was requested that I provide a solo version on my trumpet.  I was more than happy to oblige.  I prepared and did well.
Apparently I had done well enough that the main coordinator of the conference contacted the person in charge of setting up the Region 5 & 6 Leadership Conference which was to be help in New Orleans, Louisiana.  The next thing I know I am taking my local chapter President-Elect status and my musical abilities to New Orleans to kick off the conference there.  Needless to say I was both flattered and little nervous.
People are always amazed that I still get nervous after all my years of playing.  I'd be scared to know what it would feel like NOT to be a little nervous.  I feel nerves enhance what we do and show a deep level of concern that we really want to put our best out there for others to see.
This conference would be a combination of the two things I feel very strongly about...music and my abilities as a health and life insurance professional and an up and coming President of the Birmingham Association of Health Underwriters.  My rendition was well performed and well received.  When the cheers and thanks died down, I was in full "learn mode" so I could capture all I could from other NAHU leaders from all over the Southern US.
Feel free to check out the few pictures from the conference I loaded below:



Let me tell you what struck me the most that many of you reading this can relate to:
1 - No matter how much we believe in something, it's only until others give that positive experience feedback that we make a difference. Have you ever been a part of something and felt like you were the only one who really cared about what was going on in the group?  Have you ever tried to get others involved, only to be summarily turned down and made to feel that what you were doing was essentially a waste of time?  It's kind of like that with NAHU/AAHU/BAHU.  Until others hop on the train we won't truly see that together we can do something special for ourselves and our clients in our insurance industry. The rules apply to any group or organization.
2 - There will always be naysayers.  Don't fight their arguments, build your own beliefs and let them be heard.  They are everywhere.  The people who say, "No" and "Waste of time and money" and my favorite..."What's in it for me?" We all have those people in our work or our organizations.  While we look for solutions, they sit by idly and just fold their arms and grunt.  Forget them.  Get a plan and some people who will help you and watch the naysayers either hop on or disappear.  Either way is a better way.
3 - Some expect to just be entertained.  Do you really learn anything and make a difference by just watching?  Nope.  Last I checked life was not a spectator sport.  Neither are the things that matter to us.  If we want what we do to be viewed with importance and have a sense of excitement to it, then WE have to get going.  We can't just expect to "sit and get".  In fact, what you find many times is that those who have the "What's in it for me?" mentality would make great additions to a project or idea even they might have.
So, thank you for the invitation.  It may have been to provide a rendition of our National Anthem, but I got much more out of it that I hope I can take and use now and for years to come.
My question to you is this...would you like us to help each other?  Maybe you have an idea or a need and you're having a tough time getting your head wrapped around to starting it.  Contact me and I'd love a brainstorming session.  It doesn't even have to be about insurance.  Anything at all and we can get a ball rolling that may change lives and attitudes for the better.  I'd love to be a part of it if you'd like me to be. I'm always a phone call (205-370-8453) or an email (gene@generamsay.com) away.

Monday, July 11, 2011

What Do You Want?

In the business of insurance, things can get pretty personal. A person reaches out to me to acquire some insurance they feel very strongly that they need to have to protect themselves and/or those they love. I listen and evaluate the best way I know how to and attempt to steer my client in the direction that I feel will best suit their needs and concerns.  The real question throughout the process is sometimes not, "What kind of policy do they want"? Rather the question is plainly, "What do they REALLY want"?
In the daily relationships we all have with people, I have found that many people land into just a few categories and as long as we are aware of where they are coming from we can not only be of the best help but can truly fill a void in people's lives.
1 - People want help. Seems like a no-brainer, but it's the basic human need to reach out to others in our times of need and ask for help.  Some people are too proud to come right out and ask for it, but if you pay attention it will quickly and easily be revealed that the person speaking to you needs help.
2 - People want explanations they can understand. In a business like insurance, things can get complicated and words and phrases I understand as an insurance professional may sound perfectly normal are just nonsense to the average person. When someone asks about a policy wording or how some type of insurance works, they don't need to be bogged down with the impressive speech I have...they want an answer they can understand.  I strive to do that with every person I speak with. If you are an attorney, or a doctor, or whatever your profession...steer clear of your verbiage and change it up for the person you are speaking with so they are informed without being further confused.
3 - People want someone to care. There is the phrase out there that says, "People don't care how much you know until they know how much you care."  It's so very true and something we all need to keep in mind as we try to understand what people want. Showing someone that you care can be as simple as acknowledging your feelings for their current situations to doing some physical gesture and/or assistance that directly could help help/enhance their moment. Most of these things boil down to the final thing...and probably most important thing that people want:

4 - People want someone to listen. All the things we have mentioned above can be combined into this final piece.  Listening is crucial to everyone. If we listen (not just hear) to someone, we make HUGE leaps and bounds into providing others what they truly want. True listening involves tuning out distractions, focusing on the person speaking, absorbing what they say. I never mentioned anything in this list about "solving" anything or just blurting out your feelings and opinions. Sometimes people just want to truly be listened to and that's it.
As we interact every single day, let's try to keep in mind that everyone has needs and wants and if we can step up to fulfill that moment then we have gone a long way toward being someone special to someone else at that moment.
My clients know I do my best to be there for them.  If you want someone to help you with what you need and want, and I can help in some way...I'm always an email (gene@generamsay.com) or a phone call (205-370-8453) away.

Tuesday, June 14, 2011

For the Ladies!

OK, I promised that my next blog would be devoted to the ladies and that I would be talking about health and wellness. So, here is the next blog and I'm doing...as promised.  Now ladies, if you wish to add to any of the basic principles and information I have outlined here please feel free to contact me and I may be able to do another blog on this important subject later.

I have always felt like and said that women are built more like a Ferrari and men more like a good old Ford truck. The woman's overall body make-up is such that it is a finely tuned machine that requires only the best and most advanced knowledge to keep it running at optimal performance, whereas with men some duct tape and Velcro can fix most of the issues guys face (cue canned laughter).
I try my best to read most of what comes across my desk in the health and wellness area as I truly believe that this is one of the major keys to helping all of us in the way of medical expenses and keeping costs down.  Many times people are unhealthy by their own hands and many times a simple adjustment to eating and exercise could be worth pounds and pounds of cures for the body.  How many times have we heard of someone contracting cancer and not wanting to go through the usual chemo and radiation "poisoning" process.  They drastically adjust their diet to only be fresh foods and weeks later the cancer seems to be gone. The person successfully eliminated agents from their body that the cancer fed on to spread and by eliminating the agents eliminated the cancer. The real question is, why would we wait until the clock strikes twelve to do something when there are little, non-life altering things we can do each day to give us at least a better chance at a healthier lifestyle.
Here are a few things to think on for the ladies (guys, you might be able to pick up on some things here too):
1 - Women who exercise regularly have a lower risk of dementia. Nothing earth-shattering here.  We all know exercise is good for our bodies but as the obesity levels rise in our country we just throw our hands up and catch the remote and grab a bag of chips. The NFL had it right when they started their "Move 60" program.  Just an hour a day of some type of movement can have a huge effect on our lives and health. I even talked to a lady awhile back who taught a basic exercise class and she called movement "wiggling" just to make it fun. She said we all needed "wiggle time" each day. PLEASE NOTE...it does not say if you exercise regularly you will be a super model. We are talking about our brains and one of the scariest and most unsettling things that can happen as we age...dementia. Get that blood pumping and "stay with it" for years to come.
2 - SEVENTY percent of those who suffer from rheumatoid arthritis are women. Many things could attribute to this fact. To better understand, do some research on what causes arthritis as age increases. Fighting this off revolves around eating right and staying active. If your joints stay well lubricated and you feed the Ferrari the right fuel, you can help keep this at bay.
3 - Menopausal hot flashes and night sweats could lead to greater risk of osteoporosis. Fight this back with exercise (do you see a theme here yet?) and a diet rich in calcium and vitamin D (do some research on what foods are rich in these...it just might surprise you).
4 - Women are more likely than men to experience lesser known heart attack symptoms, like shortness of breath, nausea, and back or jaw pain. In my meetings I have, I often kid that the reason I believe women have a larger propensity to heart conditions is because we men drive you nuts. While that may be part of it, don't take these minor symptoms lightly. I feel the reason God may have given women the lesser symptoms is because they pay attention to when their body tells them something is not right. Guys need the full on stabbing pain to the chest to get the point (cue awkward laughter).
5 - The risk of breast cancer is 30 percent higher in smokers than nonsmokers. Wait, smoking is bad for your overall health? Who knew? I'm being sarcastic of course but come on ladies...it's a no-brainer. Also, a little side note here...if you would like people to find you more attractive then drop the smoking. You don't look any cooler or prettier.
6 - Fiber helps reduce high blood pressure and cholesterol. It also helps you feel full on fewer calories. FIBER IS SOMETHING WE ALL NEED DAILY! There, I said it. Growing up, I thought fiber was that stuff old people needed to keep their bodily functions steady as they aged. I could not have been more wrong. Look at any good eating program and it's usually loaded down with good and healthy fiber options throughout your day. Don't ignore this important part of your daily food regime. You might make a few more trips to the bathroom but if the result is better blood flow, increased metabolism and weight loss then I say grab an extra magazine or two for your restroom breaks.
7 - Migraines happen to three times as many women as men. So ladies, guess what...saying "I've got a headache is a VERY legitimate reason (more awkward laughter).  If you have them, start keeping track.  Journal them.  When you have them, there may be a pattern that starts to emerge. Guess what the best way to fights migraine is...start handling it before it starts. Reasons could be food, stress, odors, too much or too little sleep, smoking, or good old hormonal fluctuations.
8 - Fighting fatigue. Fatigue strikes twice as many women as men. So while many women wear MANY hats and fill many roles this can lead to fatigue. Want to have a better chance of lasting out the day?
 - Try rising with the sun. While many of you may not be "morning people", getting up with the sun and avoiding that nasty snooze bar can set in better sleep patterns and gives your body a chance to get in sync with your busy life. Remember, Ferraris are finely tuned and require constant maintenance.
 - Snack attack. Get healthy snacks to much on through the day. Keeping that metabolism up all day is a good way to be sure you make it.
 - Exercise. Shocking right? Not really. Getting the heart pumping can make your metabolism crank way up and get you through some serious time where you might really want to slow down. Instead of giving in to that, take a short walk and see what happens.
 - Breathing. No, not the run of the mill stuff. Deep breathing. Deep cleansing breaths can go a long way to regain some vigor and also help you clear your head. It should be done for a few minutes when you feel fatigue coming on, but it may just help you make it over the slump hump.
 - Get OUT. Being outside for some fresh air might be exactly what the internal body ordered. Remember the Ferrari? You can't just let it sit in the garage. Sometimes you have to get it out and let it breathe.

Finally, I can't talk about women and their health without addressing one of the biggest fears most women have and that's about breast cancer. Every week people hear about a friend or relative who was just diagnosed. Maybe you went for a yearly exam and the doctor saw something "not quite right" (which always takes 2-6 weeks to get an answer...kill me now!). I am going to mention some basic myths and facts about breast cancer:
FACT - 1 in 8 women will develop breast cancer in their lifetime.
MYTH - If you find a lump, it's probably cancer. (CUE LOUD BUZZER NOISE). While a lump or thick spot on your breast or near your armpit is one possible sign of breast cancer, many times these lumps are non-cancerous. Worried about something you haven't seen or felt before? Go to the doctor and get it checked. Again, more often than not it's something non-cancerous.
MYTH - Most women who get breast cancer have a family history of it. This myth kind of set me back because it seems that often times in my insurance business I have talked to women who are worried about breast cancer because their grandmother had it and then their mom and even their older sister. They just knew their time was coming around. Truth is one one-fifth to one-third of women with breast cancer have a close relative with it. We can't change our genetic makeup but we can control some other factors that can be attributed to cancer. Things as simple as decreasing your weight drinking less alcohol could help prevent breast cancer. In fact, women who have 2-5 drinks daily have one-and-a-half times the risk for breast cancer as those who stay alcohol free.
MYTH - Breast cancer rates are increasing. Good news ladies, it's down to like 2 percent. Why the decrease? Interestingly it seems that it's because menopausal women are taking fewer hormones during this time. A 2002 study showed hormonal therapy increased the risk for breast cancer, and women in general listened and acted.

I have done my best with this and I hope you might find some of this information helpful. Most of the basic information came from goodneighborpharmacy.com. I added my own twist on it for you but there is a ton of good info on that site and many others.

As always, I try to add a video that goes along with my topic. Nike helped me out with this "Make Yourself" video. Sure, the ladies on here are athletes but they have to push themselves to do something just like we all do. I hope it inspires you in some small way.


Again, if you would like to add to this article or help me create another blog feel free to send me links and communicate with me so I can try to help the many who will read my blog. Thank you for reading this installment of "The Ramsay Bugle".
Please remember that I'm always a phone call (205-370-8453) or an email (gene@generamsay.com) away.  If you feel i can help your business or someone individually, I am here.

Monday, June 13, 2011

Worrier or Warrior?

You know, in the hectic world we live in it's easy to get all caught up in the "little stuff". The little stuff becomes big stuff in our minds and the next thing you know we just entered worry-mode. What is worry? The best definition I've ever heard is when a a dog has a bone and keeps going and going with it they say that dog is "worrying" the bone.  In other words he will not let it go until he's completely satisfied that there is no more good quality to it so that no other dog can take it from them and enjoy it. Many times this worrying can lead to the dog actually splintering the bone and causing sharp edges and the next thing you know the dog is bleeding from the mouth...unaware that anything has changed as the animal barrels on toward the goal.
Obviously, this is not a healthy practice and must usually be stopped before harm can be done to the dog..  Are we that way sometimes? We get something in our heads and we just keep thinking on it and worrying over it day and night. We let the worry consume us to the point of losing sleep, becoming irritable and high strung in other areas that should keep us balanced.  It permeates every area of our lives until we are metaphorically bleeding as we continue to worry over this situation. Just like the dog, the more we continue to worry it, the worse it becomes.

Let's contrast that with a warrior. A warrior is usually depicted and thought of as a fighter. Someone with a strength to them to take on all things great and small. The warrior either attacks or is being attacked. The warrior must be ready at all times for whatever may be coming that day. The warrior is always at the ready and never backs down.
However, a warrior may sometimes come up against a foe that can not be beaten. The warrior was not ready or was not properly trained to handle the attack and they lose. The warrior usually does not give up nor do they die, but they walk away having lost.  They lose pride, dignity, and a battle they know they should have won. The warrior does not sit around and worry about it. They heal and evaluate and then they train to be ready the next time. Oh sure, they may have the opponent who beat them in their minds at all times, but they approach it from a standpoint of doing all they can to be better prepared...not worry. They don't worry so as to make the situation worse for themselves. The warrior realizes that if they prepare themselves properly and think on the mistakes they made that they can come back even stronger and better the next time they face something potentially stronger than they are.
You see, being a worrier can consume you. Being a warrior can drive you. Warriors do not worry...they prepare to fight. No matter the outcome, they fight and move on. They don't dwell on or worry and throw themselves into a tailspin. They work to be better versions of themselves all the time.
So, which are you? Are you a worrier or a warrior?

Now, who is up for the best non-worry song ever?

Thursday, June 2, 2011

The POWER of Social Media...Should It Have So Much?

You see it in the news almost daily.  You may have friends who have been affected by it.  Almost all of us use it and everyone should be aware of it.  It's social media.  Whether you are on MySpace, or Facebook, or LinkedIn.  Whether you post or like or tweet, you are a member of the social media empire.
Social media has taken the world by storm.  Business is conducted by it.  People are introduced and re-introduced through it.  It's really inescapable in today's society. It's a valuable tool and a great way to find and connect with people from all over the globe who either know you or would like to communicate with you on things that connect you (hobbies, likes, loves, etc.).
I started my stint in social media when MySpace first came out.  Needless to say that was short-lived as I quickly realized that most people were misusing the platform to try and "hook up" rather than connect.  So, upon deleting that account I said that social media and sites like that were NOT for me.  Fast forward to almost 2 and half years ago. I got word that my high school band director had fallen very ill.  He and the band meant so much to me that I decided to start collecting memories and reconnecting with classmates from that era that I had, like many of us, lost touch with.  Since time was if the essence with my band director's health I needed my connections to be quick.  I hesitated but soon joined Facebook.  I found quite a few people from the high school days and that quickly turned into hundreds.  I kept waiting for the "evil" of it all to hit me but found that I had more control over who, what, and why.  With this connection through Facebook I connected with people not just from high school, but even elementary school and college.  Family connected with me and soon I was a part of the Facebook phenomena.  In fact, as I started to see the potential in this for my insurance business I built a page just for that where people who are interested in that part of my life can "Like" it and follow as I put information out there for people to see and possible use.  This led to joining LinkedIn, and then Twitter. MySpace even revamped their site and I rejoined there with some better securities and ability to decide who I wanted to connect with.
Connections were happening and the experience was going well.  Then I started to read articles written about Facebook and blogs and how people were being fired from their jobs or not even considered for employment because of their social media life.  It really kind of took me by surprise.  While I am the last person to support a liberal view on certain things, this seemed to almost fly in the face of the rights of others to have a life.  Social media was supposed to be all fun and games and maybe some business on the side but to get fired for a certain post or photo? I still think on this subject quite a bit and wonder where this all came from.  When did social media start bleeding into all the facets of our lives to the point where we are almost afraid to be who we are for fear someone might see who we really are?
To be "preachy" for a moment...I know people sometimes do silly things.  Some people even don't think before they do or say something.  It's a human epidemic. However, I believe in the power of others to change.  Many people change daily.  Some don't realize they need to. Is it fair for a society to base their total picture of someone on their Facebook posts and pictures?  Is it any more fair to judge someone based on their looks or ethnicity? Someones looks are hard to change, but people's opinions and values and thoughts can change daily.  It's what makes us human.
Social media is powerful.  It can connect in the click of a button two people who have nor seen each other in decades.  It can be an avenue of sharing the good and the bad of life to help make it all more meaningful and bearable. Should it get someone fired?  Should it cause people to tune you out because you are venting about a major event in your life and you are searching for perspective from anyone who might listen?  I'm not totally sure.  I struggle with this daily, as I stated earlier.  However, I do do believe social media has enough power that those of us who choose to exercise it need to be responsible.  Here are just a few things you may want to keep in mind before you click "Update" or "Tweet" the next time:

 - Be careful who you connect with. There are so many people out there in the social media realm.  Some are legit people and others are just looking to connect and then wreak havoc on your life.  The good news is, with social media those troublemakers are one DELETE button away.  However, if you will use your wisdom and the wisdom of others you can save yourself the nuisance by being careful before you "Accept" anyone.
 - Think before you post. There is good and bad news about social media.  The good news is that people read your stuff.  The bad news is...people read your stuff.  If you are going to put it out there for the world to see, understand that the minute you do you will most likely make a friend and an enemy.  It puts a line in the sand on who you are and to most it reflects the person inside who wrote it.  It can't be helped...it's just the way it is.
 - Pictures are worth a thousand words...but can cost you even more than that. Just because you take the photo does not mean you have to post the photo. Photos are kind of like the words we type. They reflect an image of who we are.  Some of those photos could be unflattering or too revealing for the general public to consume. Too many good teachers have lost their jobs because during Spring Break they decided to wear a bikini at the beach and post their photos to share.  Too many possible clients have lost the deal because of the birthday bash photos showing people drinking tequila shots off some body's navel. When you post those photos, people will see them.  Be cautious how much you want everyone to see.
 - Just because you have the right to post doesn't mean you should. Ah yes, the freedom of speech mantra. It's true but you have to understand that some things are best left unsaid, unwritten, or unposted. Getting into a text war with your ex on your Facebook page may not be your best plan if you want the general population to think of you as a class act and someone they would like to get to know. While certain things in your life many be true, it does not necessarily mean everyone wants or needs to know about it. We all have our issues and feelings...but sharing them with the world is where we have to draw the line between using our right or using our head.
Should social media have the power it does? Not sure, but it does anyway. It has become what we have fed it and how much we have put stock in it. It's just the way it is now. Just remember, your social media can not have any surprising power over you if you are wise in what you choose to share. While we all appreciate honesty, it doesn't mean sharing it all is your best decision in the long run. If you want to vent or speak loudly on something or show off that great tan, go old school and meet for coffee. Then maybe share the photos of you and your friends having a good time together and NOT the crazy photo of you throwing the TV off the second floor balcony.

Wednesday, May 11, 2011

Where Are You When They Need You?

This blog post goes out to all my colleagues in the insurance profession.  I love what I do and I have the good fortune of partnering with some really solid insurance professionals from all over the United States.  Unfortunately, not all of them are as solid I would have thought in certain areas of our industry.  Mainly this gap comes in the one area where our clients need us the most...claim time.
Here's the largest example I see...we come into a place of business and we talk about all the great things we are going to do to save them money, or the great new benefits we are bringing to the table.  The business thinks it over and final concedes to the fact that they need what we have.  We come in with all of our pretty brochures and we do employee meetings.  Everyone is excited and ready to embark on the new journey with more benefit options than ever before.  Everything is perfect as people start to sign forms and make commitments to be part of the overall solution we had envisioned the whole time.  Life is good.
Then it happens.  You get that call from that client/employee/employer you hoped would not come.  You gave them your business card and said, "If you need anything, I'm right there."  Unfortunately, this is where the breakdown comes.  Unfortunately, you now realize that was just like telling an acquaintance to "stop by any time", and when they do we can only act surprised and a little put out.  The person on the other side of that call needs help.  They have suffered some loss.  Maybe there is a billing error.  Maybe they just need to verify their coverages or beneficiaries because life for them has changed or is about to change.  Instead of fielding this call with all the professionalism you led them to believe you had, you "pass the buck".  You give someone another name...another number to call.  You put the burden of service on the person who trusted us.
Now, I don't have to tell you how wrong this scenario is.  If an insurance professional can't be there when a client really needs them, maybe they shouldn't be an insurance professional.  We tell everyone how important insurance is and then when it needs to do it's thing, that's someone else's responsibility?  Not cool.
So, to all of my colleagues and friends in this great insurance industry (that needs us all now more than ever)...step up.  Don't just be the "sales guy".  Be the service guy.  Be the answer man.  Be the person you led everyone to believe you were...even if it's inconvenient.  I believe if we all give of ourselves to our clients every step, we will be rewarded much more than any commission check could provide us.
Do you want to partner with another insurance professional?  Contact me via email at gene@generamsay.com or call me at 205-370-8453.  If you are in Alabama or Georgia, I'm here to help...truly.